Course: AI Visibility for Small Business — The 7-Day Playbook - Course Content - TheRevenue AI
Course delivery
AI Visibility for Small Business: The 7-Day Playbook
Get Recommended by ChatGPT, Gemini, Claude, and Perplexity in One Week
A customer needs a dentist in your city. A homeowner needs a plumber. A bride needs a venue. In 2024 they typed it into Google. In 2026 they ask ChatGPT, Gemini, Claude, or Perplexity, and they take the answer.
The AI gives them three names. If your business is one of those three, you got the call. If not, you are invisible. There is no scroll to page two anymore. There is one answer, and the assistant decides who is in it.
Most small business websites were built for Google in 2018. They have no structured data, no llms.txt file, no FAQ schema, and no clear author signals. To an AI assistant, your site looks like a blank business card. The good news is that fixing this is not a six-month SEO project. It is a seven-day checklist, and you can do every step yourself with copy-paste code.
The 8 Signals AI Search Reads
1. JSON-LD Structured Data. Machine-readable code that tells the AI exactly what your business is. 2. FAQ Markup (FAQPage schema). When your page answers questions in a structured Q&A format, AI assistants pull those answers verbatim into responses. 3. Organization or LocalBusiness Schema. Your AI business card. Name, address, phone, hours, services, founder. 4. llms.txt. A plain text file at yourdomain.com/llms.txt. The new robots.txt for AI crawlers. 5. Meta Description. AI assistants read your meta description as a summary signal. 6. Single H1 Hierarchy. One H1 per page, then H2 and H3 in order. 7. Content Depth. Thin pages do not rank in AI. Aim for 800-1500 words on service pages. 8. Author and Entity Signals. Real human, photo, credentials.
| Signal | Time to Fix | Impact |
|---|---|---|
| Organization schema | 15 min | Very High |
| llms.txt | 20 min | Very High |
| FAQ schema | 30 min | High |
| Meta description | 10 min | Medium |
| H1 hierarchy | 10 min | Medium |
| Content depth | Ongoing | High |
| Third-party citations | 1-2 hours | High |
| Author signals | 30 min | Medium |
Day 1: Run Your AI Visibility Score
Before you change anything, get your baseline.
Go to therevenue-ai.com/pages/ai-visibility-score and run the free check on your homepage. Most small business sites score between 18 and 35 on the first run.
Write down:
- Your starting score
- The top three flagged issues
- Today's date
-
WordPress: Use the free plugin "Insert Headers and Footers". Paste into the
<head>section. -
Shopify: Edit your theme. Open
layout/theme.liquid. Paste before</head>. - Webflow: Site Settings, Custom Code, Head Code.
- Squarespace: Settings, Advanced, Code Injection, Header.
-
Plain HTML: Paste before
</head>. Use a header include if possible. - WordPress: Upload via FTP or file manager plugin to the root.
-
Shopify: Create
templates/page.llms.liquidwith the content; create a redirect from /llms.txt to /pages/llms. - Webflow / Squarespace: Upload as a hosted asset, redirect /llms.txt to it.
- Plain HTML: Drop the file in the root directory via FTP.
This is your before photo. By Day 7 you will have an after photo.
Day 2: Install Organization Schema
The single highest-impact change you will make all week.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://yourdomain.com/#business",
"name": "Your Business Name",
"image": "https://yourdomain.com/storefront.jpg",
"url": "https://yourdomain.com",
"telephone": "+1-555-123-4567",
"email": "hello@yourdomain.com",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "Tucson",
"addressRegion": "AZ",
"postalCode": "85701",
"addressCountry": "US"
},
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "09:00",
"closes": "17:00"
}],
"sameAs": [
"https://www.facebook.com/yourpage",
"https://www.instagram.com/yourhandle",
"https://www.google.com/maps/place/yourbusiness"
]
}
</script>Where to paste it
Verify
Go to search.google.com/test/rich-results, paste your URL. You should see "LocalBusiness" detected with no errors.
Day 3: Add FAQ Schema to Your Money Page
Your money page is the page that converts the most. Add five real questions and answers.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you accept new patients without insurance?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We offer a transparent cash-pay membership for $29 per month that covers two cleanings, exams, and X-rays per year, plus 20% off all other treatment."
}
},
{
"@type": "Question",
"name": "How much does a same-day crown cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our same-day porcelain crowns are $1,150 with no separate lab or temporary fee."
}
}
]
}
</script>Specific numbers and prices win. AI assistants quote them verbatim.
Day 4: Create Your llms.txt File
Lives at yourdomain.com/llms.txt as plain text.
# Your Business Name
> One-sentence summary. Example: Family-owned dental practice in Tucson, AZ, specializing in same-day crowns and cash-pay memberships for patients without insurance.
## About
We are a [type of business] serving [city or region] since [year]. We help [specific customer type] with [specific outcome]. Our founder is [name].
## Services
- Service 1: short description and price range
- Service 2: short description and price range
- Service 3: short description and price range
## Service Area
We serve [city], [city], and [city]. Most clients come from within a [X] mile radius.
## Hours
Monday-Friday: 9am-5pm
Saturday: 10am-2pm
Sunday: Closed
## Contact
Phone: +1-555-123-4567
Email: hello@yourdomain.com
## Key Pages
- Home: https://yourdomain.com
- Services: https://yourdomain.com/services
- About: https://yourdomain.com/about
- FAQ: https://yourdomain.com/faq
- Book: https://yourdomain.com/book
## What Makes Us Different
[2-3 sentences. The honest answer to "why would someone choose you over the competitor down the street."]How to upload
Verify by typing yourdomain.com/llms.txt in a browser.
Day 5: Fix Meta Description and H1 Hierarchy
Meta description: specific, not generic
| Bad | Good |
|---|---|
| Welcome to our website. We provide quality service. | Family dentist in Tucson, AZ. Same-day crowns, $29/mo cash membership, open Saturdays. Accepting new patients. |
| The best Italian restaurant in town. | Wood-fired Neapolitan pizza in downtown Austin. Open 5pm-10pm, walk-ins welcome, $15-22 per pie. |
Keep it under 160 characters. Include city, specialty, and one specific number.
H1 hierarchy: one per page
Open your homepage source. Search for <h1. Count. If more than one, fix today. The most common cause: the logo marked as H1. Change to <div> in your theme header file.
Day 6: Get Two Third-Party Citations
AI assistants verify entities by cross-referencing other sites.
1. HARO and Featured.com. Reply to two journalist queries per week with a real expert quote. Backlink + name mention when published.
2. Niche directories. For dentists: Healthgrades, Zocdoc. For restaurants: OpenTable, Resy. For lawyers: Avvo, Justia. Pick the top two for your industry. Keep the same NAP (name, address, phone) as your schema.
3. Google Business Profile. Claim and verify. Add 10 photos, full hours, services list, answer the GBP Q&A section.
Aim for two new verified citations today.
Day 7: Re-Test and Measure
Go back to therevenue-ai.com/pages/ai-visibility-score. Document the new number. Most owners who do every step honestly see a jump from the 20-35 range into the 65-85 range in seven days.
Run a real-world test. Open ChatGPT, Gemini, Claude, and Perplexity. Ask each "What are the best [your service] in [your city]?" See if you appear. If not yet, give it 14-21 days for crawlers to re-index.
Save before/after screenshots.
After Day 7: Monthly Maintenance
| Week | Task |
|---|---|
| 1 | Re-run AI Visibility Score |
| 2 | Add one new FAQ entry |
| 3 | Get one new citation |
| 4 | Update llms.txt with any new service or page |
Once a quarter, run the four-AI test. The owners who hold their rank for years are the ones who add one new piece of structured content every month.
If You Want This Done For You
Seven days of focused work moves almost any small business site from invisible to recommended. If you do not have seven days, the $47 AI Visibility Audit (Personal) is this same fix-plan, written specifically for your business. We run the score, identify your exact gaps, and hand you the copy-paste code with your real business name, address, services, and Q&As already filled in.