Search Engines Changed. Most Businesses Missed It.
LLM SEO means optimizing your business for AI-powered search. LLM stands for Large Language Model - the technology behind ChatGPT, Gemini, and Perplexity. When someone asks these tools "best dentist near me" or "good CPA in Austin," the AI recommends 3-5 businesses. LLM SEO is how you become one of them.
The Old Game vs The New Game
| Google (Old) | AI Search (New) | |
|---|---|---|
| What users see | 10 blue links | 3-5 named recommendations |
| How to win | Keywords, backlinks | Reviews, authority, structured data |
| Second chances | Page 2 still exists | Not mentioned = not considered |
| Updates needed | Monthly SEO tweaks | Constant fresh content + reviews |
Three Things You Can Do This Week
- Ask ChatGPT to recommend a business like yours. See if you show up. If not, you know where you stand.
- Add FAQ schema to your website. Use structured question-answer markup that AI models can read directly.
- Respond to every review. Review velocity and response rate are top AI ranking signals.
This is not about replacing Google SEO. It is about adding a new channel that your competitors do not know exists yet.